Conversion
Attraction
5 Ways to Make Google Love You
‘Love is Just a Four-Letter Word”, wrote Bob Dylan in a song for Joan Baez. Well, yes it is, technically… But Google don’t see it that way. Words used to matter to Google. If you wanted to get them to notice your site and rank you highly you needed to use the...
Attraction
Case Study: ‘Your Name’s All Over This…’ and Other Cheeky Must-Click Subject Lines
Did the subject line make you open this? If it did then I have a confession. I nicked it. Didn’t even change a word of it. It was sent from eBay, a website I use often and from whom I get emails every week. They make a great case study for email marketers because they...
The fake history of ‘fake news’ revealed
There was a massive hoo-ha before the US election… Well, okay, so there was LOTS of hoo-ha. But in one of the many weird stories, Donald Trump was accused of believing the earth was flat. Turns out that this stemmed from a hoax article but… It revealed that many...
Attraction
This is a VERY Powerful Way to Get Noticed Online But Beware…
I’m going to show you something really powerful today… When done well it acts like a magnet, drawing attention to your sales messages, emails and social media posts. However… When it’s overused or abused, it can turn people against you. So please make sure you use...
Conversion