Case Studies Archives - Digital Upstart

Retention

Case Study: 5 Killer Examples of GDPR Explainer Emails

by Tom Wake | May 18, 2018 | Case Studies, ELETTER, Retention

Say “GDPR” to team of marketers and they’ll look back at you with sad, faraway eyes… Uncertain, trembling voices filled with confusion, despondency and despair will stumble and stutter as they try to explain what it all means. HELP! WHAT IS IT? I DON’T...

Conversion

Case Study: How to seduce your hungriest customers on Twitter

by Tom Wake | Sep 22, 2017 | Case Studies, Conversion, ELETTER

Here’s something to try on your social media channels this week. It’s easy to do and well worth testing to see the results. Because if done right you can… • Find qualified new social media followers to turn into website visitors, subscribers and customers. • Get your...

Case Study: The ‘isolation technique’ and 5 more powerful persuasion hacks you can copy

by Tom Wake | Sep 15, 2017 | Case Studies, ELETTER

Here’s a business that’s smashing it online… Well, in my opinion anyway. They are doing a LOT right with their online marketing. And even if your business is completely unrelated to theirs, there’s a lot you can steal. By the way, that doesn’t mean copy word for word,...

Case Study: How to Use Lead Magnets to Persuade Total Strangers to Follow You

by Tom Wake | Jul 28, 2017 | Case Studies, ELETTER

Today we’ve going to look at how to seduce total strangers… Don’t worry, it’s nothing sinister. This is completely ethical (and has nothing to do with dodgy dating techniques). This is about attracting and then seducing the people who visit your website… They might...

Conversion

Case Study: 4 Successful Businesses that Started on a Shoestring

by Tom Wake | Jun 29, 2017 | Case Studies, Conversion, ELETTER

It’s been a few years since I went to a music festival… Sleeping in a tent gives me backache and I get stressed in big crowds. Plus, you know… AGE. So I was lazily watching the Glastonbury coverage on TV the other weekend when Ed Sheeran came on stage. He was...