Conversion
by Tom Wake | May 17, 2019 | Conversion, ELETTER
Some people think the days of the ordinary home entrepreneur making really big money on the Internet have passed. After all, the big innovations have happened haven’t they? Think back to the days when eBay came along… when Amazon started… when the blogging craze...
Conversion
by Tom Wake | Feb 15, 2019 | Conversion, ELETTER
The money’s in the list. Savvy marketers have known this for over 3,000 years. If you have a good product and an engaged list you will make money, it’s as simple as that. You don’t need an expensive bricks and mortar premises, you don’t need a...
Conversion
by Tom Wake | Sep 5, 2018 | Conversion, ELETTER
Imagine I’m Willy Wonka flinging open the gates of the online business Chocolate Factory. “Come inside and see the magic of persuasion revealed!” Unless you end up like Augustus Gloop, and fall into a chocolate lake, I’m going to show you two powerful methods of...
Conversion
by Tom Wake | Jun 11, 2018 | Conversion, ELETTER
Sales are the ultimate benchmark, but they aren’t the only metric… There’s also traffic, exposure, leads, brand identity and so on. The truth is there’s no way you can ever really know how well your business is doing… unless you can find a way to measure...
Conversion
by Tom Wake | May 25, 2018 | Conversion, ELETTER
Last year, three Google Artificial Intelligence (AI) bots learned to encrypt their communications… in their OWN language… a language that they kept secret from any humans who might be listening in. I don’t know if you’ve seen the Terminator films, but this is how it...
Conversion
by Tom Wake | Mar 9, 2018 | Conversion, ELETTER
The other day I was driving to a meeting outside London. My CD player is broken so I started to mess around with the car radio, trying to find something decent. Radio 4 was too annoying – one of those plays where the actors have bad American accent. Radio 1...