Retention
by Tom Wake | Mar 30, 2020 | ELETTER, Retention
I hope you’re staying safe. With the Covid-19 lockdown in place, the well-being of your staff and customers is obviously the number one priority. However these restrictions have put a huge burden on businesses, many of whom can’t afford to shut down for a week, let...
Conversion
by Tom Wake | May 17, 2019 | Conversion, ELETTER
Some people think the days of the ordinary home entrepreneur making really big money on the Internet have passed. After all, the big innovations have happened haven’t they? Think back to the days when eBay came along… when Amazon started… when the blogging craze...
Conversion
by Tom Wake | Feb 15, 2019 | Conversion, ELETTER
The money’s in the list. Savvy marketers have known this for over 3,000 years. If you have a good product and an engaged list you will make money, it’s as simple as that. You don’t need an expensive bricks and mortar premises, you don’t need a...
Attraction
by Tom Wake | Nov 13, 2018 | Attraction, ELETTER, How to Tutorials
Ever seen a great font on a website or advert or banner and thought… “I wish I could find out what it is so I can use it for my own stuff…”? The good news is there’s a simple and free way to do just that. You don’t have to ask a graphic designer… You don’t have...
Attraction
by Tom Wake | Oct 2, 2018 | Attraction, ELETTER
From time to time I get emails from people saying that our advice is all well and good but… ”It doesn’t really work for my business”. What they mean is this… I am always telling you that to get customers and make your website visible you must deliver free content...
Conversion
by Tom Wake | Sep 5, 2018 | Conversion, ELETTER
Imagine I’m Willy Wonka flinging open the gates of the online business Chocolate Factory. “Come inside and see the magic of persuasion revealed!” Unless you end up like Augustus Gloop, and fall into a chocolate lake, I’m going to show you two powerful methods of...