Conversion
Attraction
How to Use Instagram to Attract Relevant, Engaged Visitors
Images are one of the keys to establishing rapport with potential customers. In fact for anyone who uses social media or wants to market their business in the new Internet era they are essential. According to top US content marketer Jeff Bullas, good quality images...
Attraction
The Borg Approach to Traffic Generation
Did you ever see Star Trek: Next Generation? There was an alien civilisation called The Borg that thrived by absorbing other species and turning them into one hive mind. In a less sinister way, I want you to start thinking a bit more Borg about how you grow your...
Retention
How to use the ‘Innocent Formula’ to retain customers
Plagiarism is not a good look for any business. But when it comes to digital marketing, it’s more than ok to see what the most successful businesses are doing… and benchmark their techniques. Don’t feel guilty about that. In fact, you should feel guilty if you’re NOT...
Attraction
How to Hitch a Ride on ‘Better’ Websites to Boost Your Rankings
It’s a cruel truth… But there’s always a better business than yours out there. They might have been around a lot longer… have more expertise… employ big teams of marketers… enjoy huge advertising budgets… have slicker designed, more technologically advanced sites…...
Attraction