There was a massive hoo-ha before the US election…
Well, okay, so there was LOTS of hoo-ha.
But in one of the many weird stories, Donald Trump was accused of believing the earth was flat.
Turns out that this stemmed from a hoax article but…
It revealed that many people in the USA believe the flat earth theory to be true… or at least spend a lot of energy arguing it to be the case.
You know about the flat earth idea, right?
Most people think it goes like this…
Until the middle ages everyone thought the world was flat, like a massive table.
Sailors believed that if they kept following the horizon, they’d eventually fall off the side of the world.
… And then we became more scientific and sensible and discovered that the world was round.
But even this version of history is fake news…
The idea that in the middle ages we all used to believe that the earth was flat is poppycock.
It was a myth first propagated by a small group of people in the 17th century (and then made popular 19th and 20th centuries) to prove that religion clashed with science.
The general purpose being to show that we’d been ‘saved’ by the clever people in charge of the world today.
It was complete and utter propaganda.
As the historian Jeffrey Burton Russell points out, “with extraordinary few exceptions no educated person in the history of Western Civilization from the third century B.C. onward believed that the Earth was flat”
The reality is that from the time of the Ancient Greeks (possibly even earlier) most educated human beings believed that the world was spherical.
Which means that even the history of the flat earth theory is a fake history.
See? FAKE NEWS is no recent thing.
The same goes for a lot of online business marketing advice.
Beware the flat earth marketers
It’s in some people’s interest to convince you that growing your business is incredibly complicated.
I’m referring to those Internet marketers and gurus who dub themselves undisputed masters of the latest craze.
They focus entirely on gizmos and tools and backdoor strategies rather than genuine marketing principles.
They boast of how the latest “easy” shortcut suddenly made them rich…
… or how they KNEW something would work before they even tried it.
Well, sorry. But most of them are talking crap.
And they make it harder for you to see a clear way forward.
They bamboozle you with techniques which they claim will ‘magically solve problems for you’… most of which you don’t even need.
There are so many choices thrown at you, it’s bewildering…
Blogging, email marketing, Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Vimeo, WordPress, Mailchimp, videos, pop-ups, mobile marketing, QR codes…
… they form a thick fog of choices that make it hard to see clearly.
The reality is that it doesn’t need to be that complicated.
All these different tools, platforms and networks are simply enhancers. They can open you up to new markets and get you where you need to be a lot faster, but they can’t make something from nothing (like many of the so-called gurus make out).
First and foremost you need to have a desirable product or service.
Then you need to find a way to seek out those people who might want it and persuade them that you’re the business to get it from.
To do this there are basic business and marketing principles that anyone can follow. These haven’t changed just because the world is online.
We can have all the tech babble, software robots and fancy Internet marketing gizmos in the world.
But when it comes down to it, the Internet is simply a faster, easier way of doing old-fashioned business, using principles that have been around for centuries.
And if you understand that, you’ll save a lot of time, heartache, wasted money and dead ends.
It’s these principles that we’re going to focus on this year.
Of course we’ll show you the platforms and tech tools that work and how to use them (and there are some fantastic ones) but the marketing principles will be at the core of everything we do.
Just remember that the world of online business isn’t necessarily as many gurus and experts TELL you it is.
Hopefully we can show you a simpler, more direct way to find new customers and grow your business.
But to make the service even better, we do need your help…
So if you have any specific problems you want advice on, or goals you want to reach, then please let us know. You can leave a comment below or email me direct at the usual address.