Conversion
by Tom Wake | Mar 22, 2017 | Case Studies, Conversion, ELETTER
I get too many marketing emails. And by this I don’t mean emails that are marketing-based… I mean emails FROM marketers… that tell me how to do marketing. It’s not that they don’t have good points to make. And it’s not that I know it all. Far from it… The Internet...
Conversion
by Tom Wake | Feb 8, 2017 | Conversion, ELETTER
In the last 3 months 87.9% of adults in the UK used the Internet (according to the Office of National Statistics)… Now, more than over, it’s essential to communicate with your prospects effectively online. That means in real time, sharing ideas, news and...
Conversion
by Tom Wake | Jan 24, 2017 | Conversion, Copywriting, ELETTER
This is going to sound harsh… But nobody trusts you. Well, okay, before you angrily write in, let me qualify that… Your friends, colleagues, neighbours and family might trust you, but when it comes to your online business activities, your potential customers are...