Conversion
by Tom Wake | Nov 15, 2016 | Conversion, ELETTER
In the mid-1990s I was a direct response marketer. My job was to send letters to convince strangers to send a cheque for a product – usually a newsletter, book or live event. When you think about, it’s astonishing that people would send money just from reading a...
Conversion
by Tom Wake | Nov 1, 2016 | Conversion, ELETTER
(and why you should avoid deep fried game) Before I tell my unpleasant pheasant story, a quick podcast plug… If you didn’t know already, I do a regular-ish podcast. You know, kind of like a radio show, but without ads or annoying jingles. My podcast is called...
