Conversion
5 Powerful Split Tests You Can Try Right Now On Your Website, Landing Pages and Emails
524 years ago a bizarre experiment took place… King James IV of Scotland ordered two new-born babies be sent to the tiny, uninhabited island of Inchkeith. They were to have no contact with humans, other than with a deaf-mute lady that he sent to look after them. As...Conversion
Ignore the Motivational Posters! This is the Only Way to Make Sure Your Next Launch is a Success
For a small business or start up, there’s nothing worse… You spend days, weeks, months… even years… on an idea for a website, product or service… Then launch day comes. You’re excited. Butterflies in your stomach… Dreams in your head about how successful this idea...Case Study: How to Use Lead Magnets to Persuade Total Strangers to Follow You
Today we’ve going to look at how to seduce total strangers… Don’t worry, it’s nothing sinister. This is completely ethical (and has nothing to do with dodgy dating techniques). This is about attracting and then seducing the people who visit your website… They might...Conversion
How to use this 8 part ‘stepping stone’ strategy to turn your visitors into customers
“If you build it, they will come.” This what Kevin Costner’s character says in Field of Dreams. Can’t say I care much for the film, but it’s amazing that a simple line can quickly pass into common parlance. When people say this phrase, they mean the...Attraction