Conversion
by Tom Wake | Nov 30, 2017 | Conversion, ELETTER
I want to make sure we deliver you the best marketing advice possible here at DU. To do that we have to plan way ahead. Next week, we’re all going to sit down and plan out what we’re going to do after Christmas and New Year. We all want 2018 to be the year in which...
Conversion
by Tom Wake | Nov 17, 2017 | Conversion, ELETTER
A couple of weeks ago I wrote to you about ethical stalking. It’s an essential online business marketing practice whereby you find out as much about your customers as possible – which includes getting in touch with them to find out what they really think. You...
by Tom Wake | Nov 3, 2017 | ELETTER
Before I begin, let me be clear. We’re NOT advocating stalking people in real life. You know… following people down the street, hacking into their letters, standing outside their house, checking their Facebook pages every day… that kind of thing. But… As an online...