In the words of the Blue Fairy from Disney’s Pinocchio: ‘Prove yourself brave, truthful, and unselfish, and someday, you will be a real boy.’

A friend of mine bought Dave Miller’s Foolproof Email Magnet (a WordPress plug-in) after I’d told him about it. He got it for $7, like I did.

The price on the squeeze-page (when eventually you get to it) is $17. It’s that old chestnut of clicking away from the page and seeing if there’s a discounted pop-up. Low and behold, there is one. One time offer! $10 off! There are only 15 11 3 1 $10 DISCOUNTS LEFT’ Of course, I didn’t actually believe this when I read it, but seeing that my friend also took advantage of the last discount left, as always, I felt aggrieved at the porky pies that Mr Miller is comfortable in telling in order to urge people into buying. I know it’s a fact of Internet Marketing, but it’s still a lie, albeit a forgivable one.

The product – Foolproof Email Magnet – is a piece of software that enables you to turn your WordPress blog into ‘a cash generating powerhouse’ that will ‘put you on the road to exploding your list with hungry buyers, making you consistent profits each and every month’.

In minutes you can create squeeze-pages that entice the punter into providing their email address in return for a free niche information product. But it’s not quite foolproof. Allow me to explain. Squeeze-pages annoy me. They feel almost as grotty a business as cold-calling call centres. If ever I’ve signed up for the free ebook or whatever, I’ve almost always been disappointed by the quality. And then I’ve been bombarded with emails offering me things to do with the niche. So when I set out to review this product, the first thing you come across on is a squeeze-page headed with the little white lie: ‘This page is about to be taken down’. You’re then told: ‘Watch this underground software turn an ordinary WP blog into a 24/7 online ATM in 54.8 seconds flat!’ Careful with the hyperbole there! Beneath this it says: ‘Enter your best email here’ (clever use of the word ‘best’). Aggravated that I have to provide an email to find out more, I insert [expletive instruction] I get immediate access to the video and they get a fake email address. Not quite foolproof, but there you are.

Anyway, despite my offensiveness and smugness, I am actually quite impressed with the quality of the squeeze-page and the video too. So, I click on the link to find out yet more and am finally directed to the over-long and typically hyped-up sales page.

For my very cheap $7 I get: the Foolproof Email Magnet software; access to video training; templates for squeeze-pages; some ok bonuses; and access to a support desk.

The training is user-friendly and the software is easy to use. It really is fast, once you’ve got to grips with it. There are other similar products available, and this one is no better or worse.

You can create many squeeze-pages per day with this software, but if you’re the only one ever looking at the resultant squeeze-pages, you’ll never make any money from them. The real work begins when you market yourself and your web-pages, to drive traffic and get sales.

Miller offers a rare thing: a money-back guarantee for a whole year. This is clever on his part. Yes, it’s great for the consumer to have such a long period to make their mind up about the software, but by delaying any urgency for people to claim their refund, the urgency dissipates and far fewer people will actually remember or get around to asking for their money back.

In conclusion, despite some calculated selling, the software is worth $7 for doing what it does. And with tongue firmly in cheek, I wish Mr Miller well in the realisation of his wish to be a real boy.

A big thumbs up!