If I want to talk about the weather, I’ll ring my dad – without fail, he’ll always ask what the weather’s like where I am. When I’m looking into products that might help me drive traffic towards my websites, I don’t want to talk about the weather. When I loaded the squeeze-page for Brian Johnson’s traffic-generating system called Push Button SEO, I was at first disgruntled to see that the page consisted of no text and just an 83-minute-long video. On the plus side (because many other similar videos for similar products do not tell you how long you have to sit through their sales pitch), at least you can actually see the duration of the video. On the negative side, it’s 83 minutes long. That’s a long time to give towards something that I might not even buy. My disgruntled feeling deepened when, after a few seconds and the realisation that this is some sort of recorded webinar, the host begins asking his webinarees (you’ll find that word in the OED next year) what the weather is like for them.

No wonder it’s 83 minutes long!

So, what is Push Button SEO all about? Essentially, it’s a time-saving plug-in that allows you to monitor how well your posts are optimised for on-page SEO. Depending on how well your SEO is performing, you can alter and tweak it to ultimately drive more traffic to your websites.

For those of you who are not sure what SEO is, it stands for Search Engine Optimisation. There are various ways in which you can design your webpage and the words within it to make sure it appears high up in the rankings of search engines such as Google.

Once Johnson has finished talking about the weather and showing pictures of his new life (this is the only hype in the sales video and is bearable), the video is very informative and worth checking out, regardless of whether or not you’re going to buy the product. Johnson clearly knows his subject.

With Push Button SEO you can install the plug-in and access to a series of video tutorials and webinars that train you to use it to its optimum – and thereby drive traffic to your websites and posts. It costs $67 for a single-site-license or up to $197 for up to 500 domains (30-day money-back guarantee).

It’s not just looking at Google Adsense and seeing what people are searching for. It goes beyond that to try and increase traffic by threefold. The plug-in is a graphical presentation that reflects your SEO on your websites. It’s extremely user-friendly. You put in a particularly relevant search word and see if it’s adequately featuring in your websites. If you need to improve your SEO you’re tutored in creating unique content and getting visitors to share your site on social networking sites. For example, there’s a post on my blog that is targeting the keyword ‘asthma herbal remedy’. Enter this keyword into the ‘Primary Keyword’ field of Push Button SEO, and press ‘analyze’. A bar-graph image then shows me how well this relates to SEO. An orange bar signifies room for improvement, depending on how full the bar is. Clicking on the ‘report’ tab brings up a full-page report. It really is so simple and takes away the confusion that puts so many of us off doing in-depth SEO research.

Strong internal linking of a website can raise your position in search-engine results.  There is a linking tool in Push Button SEO that allows you to allocate various pages of your website as most important for SEO.

There is also a ‘content’ tab on the plug-in that allows you to incorporate relevant images, videos and links to your posts.

It’s designed with Google Panda in mind. Google Panda is a February 2011 update on the Google search engine – an algorithm that changed the way one markets ones website for SEO. Its aim was to lower the rankings of ‘lower quality sites’. In recent weeks (as of June 2012) there have been updates that resulted in ever-green websites (ie, those that do not need constant updating) falling down the search-engine results. This recent Panda update favours more recently activated / updated websites. Push Button SEO predates this Panda update, but because you’re encouraged to constantly edit your site and alter it for maximum SEO, it complements this.

There are many other (sometimes free) SEO plug-ins available out there. I think what you’re paying for with Push Button SEO is its simplicity. It’s easier to use than any of the free ones I’ve tried before (such as WordPress SEO). Plus, it focuses on much more than just keywords. My only concern is with Google changing and updating their algorithms in the future. I hope Brian Johnson will continue to update his plug-in in accordance. In the meantime, this is a great tool for SEO.

I’m off to ring my dad so he can tell me what the weather is like where he lives.