This week I wanted to go over some killer online business principles that will demonstrate how to increase sales. Too often people use the net as some kind of get rich quick fantasyland. Not so. You need to do business properly if you want to be successful. And here’s how it is done…

Wanna know how to increase sales in your online business?

Develop A Great Product A Market Wants

The first thing you need to do is develop a great product a market wants. If you’re on the take and selling rubbish it won’t take long for you to get rumbled. You’ll never get repeat business, heck you may not even get initial business, and it’s the easiest way to fail fast.

It sounds so simple but just ask your market exactly what they want. Go to groups.google.com and sign up to relevant forums. Make a post asking them what their biggest problem is they want solved. I assure you you’ll be surprised at how many answers you’ll get. All you need to do is create a product that solved that problem.

The great news is you don’t have to create any products yourself. Hire experts at guru.com or elance.com and make sure they create a cracker.

Create A Web Site That Sells Your Product

I see this time and time again. People moan about their products not selling and then I visit their web site and see that their sales letter is appalling. If you have a poor sales letter you will never make any money.

Hire a decent copywriter, sign up and get a copywriting course and teach yourself or get software that can create a reasonable sales letter for you (I recommend pushbuttonsalesletters.com). This is the most crucial part of the whole process of marketing. You can become a millionaire selling junk providing the sales process is good enough! When you combine a great product with great sales copy you are onto a winner.

Don’t just put up a sales letter and expect it to make you money. It’s not that easy. It’ll take time and tweaking, but once you get it right you’re set.

Attract Targeted Customers

There are tons of companies out there that offer things like one hundred thousand visitors to your web site for two hundred quid. On the face of it, it sounds great. Three years ago I was hit with this same scam and fell for it hook, line and sinker. They send you either visitors who have no interest in your product, or just use software to make it look like you’re getting visitors. The result is zero sales. You live and learn.

Here’s the thing. I would rather have one thousand visitors to my web site who had an interest in what I was offering, than have one million people visit the site who were not interested in my product.

There are tons of ways to get targeted visitors. You just need to make sure you advertise or set up partnerships in the right place. If you’re selling a dog-training product don’t start trying to set up joint ventures with owners of weight loss web sites for example. Find and advertise in places where people interested in dogs will see your marketing.

Increase The Number Of Visitors To Buyers

Let’s say you were making a couple of hundred quid a week from your web site. This could be through ad sense, promoting affiliate products, selling your own products…whatever. You could create another site and increase your income that way, or you could increase the effectiveness of your web site. This is sometimes called conversion.

In other words let’s say you knew that for every one thousand people who visit your web site fifteen buy. Why not test changing the headline and see if that makes twenty or more buy. In other words test to see if you can increase conversion and the effectiveness of your web site. Simple little changes can make huge differences to your income over time.

Increase The Amount You Sell To Each Customer

There are a lot of different ways to do this, but basically it breaks down to a few simple strategies. Offer an up sell of a product and create more on the initial sale. For example sell an eBook, and then when they go to sign up offer a “deluxe” version that gives them the audio version for a tenner more or so.

Other ways are to sell more similar products to your customers, often called the back end, or sell more expensive products to your customers.

If you focus on these core principles you’ll see a difference in revenue I can pretty much guarantee it.