I’ve been absolutely delighted with the feedback I have received from the past few week’s eletters. It seems that this email business plan is really getting you pumped up and excited. And so it should. For me this is the greatest and simplest cash generator on the planet.
Today we’re going to start to get into the nuts and bolts of the system.
This is the first part of my £30K Day eFormula system. It’s proven to work like crazy and starts off your relationship with your email list on the right foot. Over the next few weeks I’m going to teach you how to negate the need to buy email addresses by creating an email list of five hundred or more people, for just fifteen quid, and then show you how to turn that into thousands of pounds a month by promoting other people’s products to the list for a commission.
No need to ever buy email addresses again – your vital first step in building a five-hundred-strong email list for pennies
Last week I showed you how to come up with a niche with which to build an email list around. This week to start with what we want to do is find out a common problem our market has that is really, really annoying them…and solve it. Then next week we’re going to use a completely ‘no cost’ marketing method to drive tons and tons of people with this problem to our web site (which I’ll show you how to set up with a really cool video). They’ll then have a choice to “opt in” to our email list in order to receive our report. It’s easy to do. Start by going to http://www.google.com/ and typing in “(niche) forum”. A forum is like an online notice board where people can post messages to each other. You can also go to http://www.groups.google.com/ and http://www.groups.yahoo.com/ and search there.
What I want you to do is just click around on in the forum and try to identify a common problem people want an answer to. I cannot emphasise that enough. If you find your markets “hot button” this whole process becomes so much easier. A hot button is something that a market wants to have solved but just isn’t finding the answer to.
It’s very important you do spend some time looking through the posts until you find something red hot. You’re looking for:
* A common problem. Look for posts where a lot of people are saying things like “Me too!” and “I thought I was the only person who had this problem”.
* Also look for posts where people are saying things like “Does anyone know where I can find some good info on this?” and there are either no replies or people say things like “I can’t find any sites on this subject either”.
It may take one or two hours for you to find something that is a really common problem but when you do you’re ready for the next step.
Creating your incentive
As I have said we will be giving away a “freebie” in order to persuade people to sign up to receive emails from us. The best way to do this is to find something people are desperate to solve and then to provide them with an eBook or audio download (preferably both) that help them solve it in exchange for them giving us their email address. If you do this you’re setting yourself up for success from the off.
Remember I said that we want to build relationships with people? Well this is the first step. If people have been looking for a solution to a problem, and you help solve it without them having to pay you anything, they will look to you as their kind of”saviour”. Seriously. I know it sounds a tad weird but it’s true.
People will immediately associate good feelings with you and look out for your emails. And that, my friend, is exactly what we want.
Creating an incentive is easy peasy. You can either go to http://www.google.com/ and type in whatever the problem is then visit as many sites as you can making notes of the best tips they give it out for how to cure the problem.
Next write a short ten-fifteen page book in word or a text editor that pulls all the best bits into one report. Make sure you rewrite the ideas in your own words and don’t just steal them from the sites you visit.
You don’t need to be Shakespeare or an English graduate to do this. I sure as hell am not. But that’s a good thing. We want people on our lists to perceive us as a friend who is just letting them in on some secrets to help them. So write the report kind of like you would if you were speaking to them face to face. Write it like you’d say it. In other words, don’t put in fancy words to try and impress!
The main thing here is you help solve their problem. A really, really good way to do this from the off is at the beginning of the report to write a short one or two page story on how “I cured my (problem)”. You can use your creative licence here and create a story that makes them go “hey…this guy/girl is just like me!”
For example. I went on a self-help forum and saw that a lot of people had a problem with excessive blushing. This was a hot button for people. They want it solved and don’t know how to solve it.
“Just a couple of months ago I was at a dinner party and all eyes were on me. I got asked a question which I found a little embarrassing and wouldn’t you know it I started to go a little red. Only it wasn’t the type of red others go. Because as I started I became aware of it and it just got worse and worse until I actually had to make excuses to leave the dinner table. For weeks after that I became more and more aware of this problem and it got worse and worse. I found myself going red in situations even when I was not embarrassed.
And that’s why I set out to solve it. And now I have cured myself of this problem I want to help others do it. I could have easily charged for this book but I have such empathy with those who suffered as I did I thought it was better I gave it away for free. Money to me is not as important as helping others”
A few things here. Firstly notice how I have put in a situation that the reader could relate to? Anyone who suffers from blushing isn’t going to go red sitting in a room on their own. No. They’d have people around them. So I’ve put in a situation where they go “hey…this guy/girl is just like me.”
Secondly look at how I say “And now I have cured myself of the problem”. I’m actually saying to them “I cured myself and this is my system”. No point saying “this will probably work” is there? You want to be up front and positive. Obviously it’s very important your report will genuinely help them.
Finally look at the last paragraph where I say “Money to me is not as important as helping others”. What. A. Line. Use it! It instantly creates a bond with the reader where they feel empathy and a relationship with you. Clever huh?
So once you have found your market’s hot button go to http://www.google.com/ and type in “cure (problem)” or something like that, visit a few web sites, take out the best ideas and rewrite them in your own words.
If you really, really don’t want to write it go to http://www.elance.com/ and post a project asking for a writer to write you a ten to fifteen page report on (subject). It’ll cost you around $150 or £100.
So your job for the next week is to identify your market’s hot button and then write/hire someone to write a short ten to fifteen page report that cures your markets problem.
On top of that, sign up to the forums and start posting. But it is very, very, very important you just introduce yourself and try to be helpful. At no point should you mention anything about you being a website owner or a marketer or anything like that. If you do, you’ll balls up the entire process. So just post things like others are posting. All will become clearer next week
Next week I’m going to show you how to leverage these forums into an email list of five hundred or more in just a few weeks. I’m also going to give you a video that’s forty-five minutes long and will show you exactly how to set up your new web site without any techie knowledge. You’re going to love it. I was planning on giving it to you this week but I want to take things one step at a time.